Google Analytics 101

Most of us are aware of the fact that Google basically runs the world. From their innovation, to being the most comprehensive search engine available, Google is taking us into the next generation of technological advancements. And here we step into the depth of Google Analytics – or the World’s Greatest Night Vision Goggles. Google […]

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Tracking Your Online Leads: Why Your Marketing Strategy is Failing (and you don’t even know it)

There are a number of things to consider when taking your business to the next level, but if your marketing strategy is ineffective you won’t be in business very long. Everyone knows that in order to drive customers to your products and services you need to market in ways that speak to customer wants and […]

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Marketing Myth: SEO Is Just About Google Results…

Although improving your SEO will definitely land you higher up on the Google search results list, it’s so much more than experimenting with key words and tags. Improving your SEO requires effort, but the pay off is definitely worth your time. Consider the following analogy: Say you’re walking down the street and an attractive man […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits