Cut, Print, Check the Gate: Why Video Marketing?

Here’s the thing. If you are marketing your business at all, then you absolutely need to be thinking about utilizing video as a part of your marketing strategy. Cards on the table—I might be slightly biased because making videos for marketing is what I do. However, the good news is that you don’t have to rely […]

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Best Ad I Saw Today: “This Bud’s for 3”

At the American Airlines Stadium on April 9, Budweiser premiered their touching advertisement entitled “This Bud’s for 3,” a tribute to Dwyane Wade (Miami Heat #3) and his final home game. During Wade’s final NBA season, he decided to swap jerseys with opposing players who were friends, former teammates or had made an impact on […]

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Maximize Marketing Through Video

We’ve all heard the oft-quoted adage, “a picture is worth a thousand words.” Yet, have you ever thought about how this cliché can apply to your marketing strategy? Video is increasingly becoming an integral part of any successful content marketing strategy, and it’s not difficult to see why. An estimated 78% of people watch videos […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits