Cut, Print, Check the Gate: Why Video Marketing?

Here’s the thing. If you are marketing your business at all, then you absolutely need to be thinking about utilizing video as a part of your marketing strategy. Cards on the table—I might be slightly biased because making videos for marketing is what I do. However, the good news is that you don’t have to rely […]

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Best Ad I Saw Today: “This Bud’s for 3”

At the American Airlines Stadium on April 9, Budweiser premiered their touching advertisement entitled “This Bud’s for 3,” a tribute to Dwyane Wade (Miami Heat #3) and his final home game. During Wade’s final NBA season, he decided to swap jerseys with opposing players who were friends, former teammates or had made an impact on […]

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The Glue Guys

If you watched much basketball during NCAA tournament season, you might’ve heard a broadcaster say something like “he’s one of their glue guys.” It’s a fun catchphrase to describe those players who bring a little something extra to the table: their teammates will rally around them, they’ll make the extra pass to find the open […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits