Best Ad I Saw Today: “This Bud’s for 3”

At the American Airlines Stadium on April 9, Budweiser premiered their touching advertisement entitled “This Bud’s for 3,” a tribute to Dwyane Wade (Miami Heat #3) and his final home game. During Wade’s final NBA season, he decided to swap jerseys with opposing players who were friends, former teammates or had made an impact on […]

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The Power of #InfluencerMarketing and How to Leverage it for your Brand

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg For many resource conscious small-to-medium sized businesses, growing brand awareness and expanding market share can feel like an […]

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The Essentials of SEO

What is it worth to see your business name show up on Google’s first page? For many companies, it’s the difference between growing significantly in a short amount of time or having to close your doors while watching the competition succeed. For years, businesses have worked to build a digital presence, but many have seen […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits