Marketing Your Business Has Changed

In my decades of experience in marketing, I’ve often found that it is one of the elements of business that many people think they can do themselves. For a long time advertising was the primary form of marketing. It was a fairly finite set of mediums that the average business owner or executive approached from […]

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Master the Instagram Algorithm: Part 2

Last week we dished what you need to know to make the Instagram Algorithm work for you— It isn’t the enemy, but it also isn’t the magic formula for success. The algorithm may play a big part in delivering your content into the feeds of your followers, if you are not dedicating time and resources […]

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Master the Instagram Algorithm: Part 1

Are you fed up with the all allusive Instagram algorithm? Yeah, us too. It has become a sort of mythical creature we’re all trying to slay. Although we’re madly taking piñata swings at it, the thing seems to constantly evolve to favor “them.” Well team, it’s time we pull the sword out of the stone […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits