A new ad got my attention today when I saw the new Carhartt commercial. Their new campaign is titled “Mentor” and shows what happens when people write letters of appreciation to the person who taught them what it means to work hard. I have to admit I’m a sucker for the values and attributes many would describe as ‘old fashioned’. This cinematic effort from Carhartt fits that bill to a tee.
“What do you say to the person who gave you a work ethic?”
There are plenty of other videos from Carhartt’s past campaigns like ‘Father and Signs’, ‘DIY Projects’ and ‘Handmade Films’.
Well done Carhartt! You’ve got the best ad I saw today.