A New Spin on Social Media Marketing

If you missed Part 1 of this series, make sure to start here. For the rest of you—Let’s recap. In Part 1 we discussed that if statistics are true—social media contests increase engagement, build trust and brand loyalty with consumers, and create revenue opportunities that otherwise would not be created—then why not twist the concept […]

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Trump vs. Clinton: Lessons Learned From the Social Media Standoff Between our 2016 Presidential Hopefuls

Eighty-three years ago, FDR went to the nation’s radio waves—then revolutionary technology—to speak directly to Americans; calming them following the stock market crash in 1929. FDR’s “fireside chats” are now legendary, and yet we forget to remember how innovative they were. One could argue that FDR’s physical limitations forced him to develop the rhetorical genius […]

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The Good and Bad of Facebook Ads

Welcome to the social party. You are an Ad and you are a little nervous because it’s your first party. You tried dressing up but your mom made you change into something that wasn’t exactly “you” before you went out the door. You brushed it off with some “It’s cool, I’m cool, whatever,” but deep […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits