2016 Wrap Up!

2016 kept us BUSY! Some weeks we felt like we would never leave the office again– it’s a good thing we like where we work! To tell you all that this past year held would run this word count up into the thousands, and let’s be honest you’d rather hear the highlight reel, right? So […]

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Understanding the key to B2C and B2B PR

Let’s just shoot it straight. Understanding the key to B2C and B2B PR is about understanding your target audience. As is widely agreed across the spectrum– consumer clients are looking to reach consumers. While, business clients are looking to reach decision-makers within the business. Here is what most people don’t realize. When looking at B2B […]

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Our Top Three Holiday Commercial Picks and Why They Work

What type of commercial watcher are you? The “cryer”, who can’t make it through any sort of heart-felt short-film without a box of tissues? The “day made” watcher who sneaks in a commercial or two during the work day to lift their spirits? Or are you an “eye roller” who refuses to see the beauty […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits