Google Analytics 101

Most of us are aware of the fact that Google basically runs the world. From their innovation, to being the most comprehensive search engine available, Google is taking us into the next generation of technological advancements. And here we step into the depth of Google Analytics – or the World’s Greatest Night Vision Goggles. Google […]

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Spring Cleaning: Tips for Keeping Clean Data

So we know data is important, but how do you maintain databases so that they continue to be helpful instead of stressful? Let us help you with some spring cleaning to get you to effective database management. Be Aware of Contact Expiration Dates. You wouldn’t just leave groceries sitting in your fridge for months on […]

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Marketing Myth: SEO Is Just About Google Results…

Although improving your SEO will definitely land you higher up on the Google search results list, it’s so much more than experimenting with key words and tags. Improving your SEO requires effort, but the pay off is definitely worth your time. Consider the following analogy: Say you’re walking down the street and an attractive man […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits