Why Data Matters

Marketing data analysis is not usually the first thing that comes to mind when people think of marketing. However, analyzing data and analytics are arguably the most important components of your marketing strategy. If you aren’t doing this already, your missing out. Why is this so important? It’s all about using your resources in the […]

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MM: Are You Looking to Add Value?

A couple of weeks ago, I got asked by the graduate department at Baylor’s Hankamer School of Business to be on a panel of alumni talking about career development. The panel fielded questions from current students from a wide range of issues, but the questions I remember best is this one: “What does your firm […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits