The Glue Guys

If you watched much basketball during NCAA tournament season, you might’ve heard a broadcaster say something like “he’s one of their glue guys.” It’s a fun catchphrase to describe those players who bring a little something extra to the table: their teammates will rally around them, they’ll make the extra pass to find the open […]

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Why Your Billboards are Useless

Why your billboards are useless… without a real strategy In a day and age where the word “marketing” gets thrown around by just about everyone to mean just about anything, it’s important to understand what marketing really is and how it can help your business. At Four Columns, we know that providing effective marketing services […]

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Why Data Matters

Marketing data analysis is not usually the first thing that comes to mind when people think of marketing. However, analyzing data and analytics are arguably the most important components of your marketing strategy. If you aren’t doing this already, your missing out. Why is this so important? It’s all about using your resources in the […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits