Marketing Your Business Has Changed

In my decades of experience in marketing, I’ve often found that it is one of the elements of business that many people think they can do themselves. For a long time advertising was the primary form of marketing. It was a fairly finite set of mediums that the average business owner or executive approached from […]

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How Much Experience Do You Need?

When you’re deciding how to address your company’s marketing needs, how does experience factor into your thought process? For a long time, I thought many business owners and C-suite executives considered marketing as something they perceived as intuitive, that could be done themselves. In today’s technology driven economy, this is starting to shift. Many used […]

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We Care: Nonprofit & Charity Work

One of the core values of Four Columns is giving back. For us, that takes several forms. From volunteering, to donating, to supporting organizations through reduced rates for marketing services we perform—all of it is important to us and to the community. As you can see from the list below of over 50 different nonprofit […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits