Meeting Jason Locy of Fivestone

I work a lot. I recognize it. It comes with the territory when you start your own business. I’m trying hard to work less, although Christine may not think I’m succeeding. So, it wasn’t a surprise to her when I scheduled a meeting the Thursday afternoon we arrived in New York City. Recently we completed […]

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Best Ad I Saw Today: Bergdorf Goodman Window Displays

Advertising comes in many forms from traditional print, radio and television to newer digital mediums. It also includes outdoor signage of many types-including window displays. Christmas time in New York City is the creme de la creme of window displays. As a marketer I feel like I’m pretty familiar with a ton of brands across […]

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Best Ad I Saw Today: Carhartt

A new ad got my attention today when I saw the new Carhartt commercial. Their new campaign is titled “Mentor” and shows what happens when people write letters of appreciation to the person who taught them what it means to work hard. I have to admit I’m a sucker for the values and attributes many […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits