Doug CoferFounder, CEO & Strategist
CEO & MARKETING GURU
Doug Cofer brings a wealth of marketing, sales, and executive management experience to Four Columns, which he founded in 2007. Holding an MBA from the Hankamer School of Business at Baylor University, he spent a decade as a top-producing sales executive in the media and tourism sectors. His management experience includes stints as the CEO of a 10 million dollar golf club and director of sales for both a city magazine and a year-round mountain resort. His strategic vision, people-centric management style, leadership, and expertise in all aspects of marketing focused on bottom line results are key factors to his success.
Doug’s highest priorities are his wife Christine and their five amazing children, Cameron, Katie, Miles, Kensi, and Luke. Along with their dog Griffin, it is quite a houseful. He is an avid supporter of Baylor University and its athletic programs as well as being an active member of First United Methodist Church in Waco.
Don’t Say One Thing and Then Go Out The Back Door!Doug's Thoughts On Integrity
Matt SilvaSenior Vice President, Technology
Senior Vice President, Technology
Matt is a gifted programmer who utilizes his development skills to build and maintain websites across style and functionality boundaries. When it’s time to turn ideas into actuality, Matt has a true gift of bringing concepts into reality with the highest web standards possible.
A native Texan from nearby Riesel, Matt serves as the Senior Vice President of Technology at Four Columns Marketing. In his role he works with all facets of the company’s technology platforms as well as web development. His passion is to better the web presences of all clients by meeting and exceeding web standards and pushing the limits of how websites are built. Our goal is to ensure that every detail properly reflects what our clients embody.
A long-suffering Dallas Cowboys fan, Matt also cheers on Texas Longhorn football and the Texas Rangers. He’s an outdoor enthusiast and enjoys fishing, horseback riding, and a round of golf. Matt lives in Waco with his wife Becca, son Ryan and the newest addition…daughter Reagan!
If it’s not broke, don’t fix it…if it is broke, turn your computer off and wait 30 seconds.Matt's Thoughts On Web Issues
Bryan JaskaSenior Vice President, Video
Senior Vice President, Video
Bryan heads up the video and photography divisions of Four Columns Marketing. He oversees video and photography shoots as well as post-production and motion graphic design.
Bryan graduated from Baylor University in Waco in 1999 with a Bachelor’s degree in Telecommunications. Since then he has spent over 15 years working in video and related fields in the Waco area. He has also done production work for several studios in the area, local television stations, and Baylor University, as well as running his own video production business.
In his spare time Bryan moonlights as a professional musician. Though he no longer does touring shows, he still finds time to play bass with several local bands. Bryan has over 20 years of musical experience both on tour and in the studio with Texas acts such as Brandon Rhyder, The Shakin’ Apostles, and Bleu Edmondson.
There are those who would suggest that NyQuil is not an acceptable nightcap. Those people are conscious.Bryan's Thoughts on How To Get a Good Night's Rest
Jessica CervantezCreative Director
Jessica is Four Column’s Graphic Designer that comes to us from her hometown of Austin, Texas. She is a graduate of Oklahoma City Community College where she majored in Graphic Communications with an emphasis in Print Design. Jessica brings to Four Columns an endless amount of creativity and a genuine love for all things design. Her favorite part of the design process is the initial planning and brainstorming.
When she’s not designing or filling her Pinterest board with inspiration, you can find her with her husband, Jordan, and daughter, Maggie. They love trying new restaurants and exploring this city they now call home.
Great design is about making ordinary things beautiful and interesting.Jessica's Thoughts
April LemanCommunications Director
April brings nearly a decade of marketing and communications experience to Four Columns. Prior to joining the 4C team, April served as Marketing and Communications Specialist for Ascension Texas, the largest nonprofit health system in the United States. While based at Providence hospital, April led a diverse mix of initiatives with special emphasis on digital-based communication. April has a heart for the Waco community, and served on the steering committee to launch Waco’s first Medical Mission at Home event, which provided medical and dental services to nearly 1,000 Waco area residents. April earned her bachelor’s degree in Public Relations with a minor in German from Baylor University, graduating Magna Cum Laude. In her spare time, April enjoys outdoor adventures with her husband and daughter; she is also a self-proclaimed foodie, blogger, and runner.
Joe GastlerMarketing Strategist
JJoe is our marketing strategist. He has the distinction of graduating from Baylor on three separate occasions, most recently with his MBA in Marketing. Other than his obvious passion for higher education, Joe loves finding the intersection between creativity and analytics. Joe has a diverse background in higher education, nonprofits, municipalities, finance, and retail. He’s done market research for SAP, developed marketing campaigns for Zales, and even developed a business plan for an NFL star.
Joe’s first two degrees from Baylor are in music, so when he’s not at work, he teaches music adjunctly at UMHB, plays in the Waco Symphony, and spends time singing and dancing with his 3-year-old son, Josiah.
Good strategy competes, great strategy wins.Joe's Thoughts on Marketing Strategy
Seth SpiveyWeb Developer
Seth Spivey is a local Wacoan and a recent graduate of Texas State Technical College with a degree in Web Design and Development. He is a part of the development team at Four Columns, focusing on user interactivity, user experience, and clean design.
He enjoys working on projects from the ground up and furthering his knowledge in development. He aims to provide unique solutions to unique problems and enjoys being able to be a part of a project from start to finish.
In his free time, Seth enjoys the occasional front porch guitar session, reading, woodworking and experiencing the world with his wife, Cassie.
If at first you don’t succeed, call it version 1.0.Seth's Thoughts on Web Development
Veronica CampbellGraphic Designer
Veronica is going into her senior year at Baylor and originates from right outside of Houston, Texas. She will be getting her BFA in Studio Art with a concentration in Graphic Design. Veronica’s favorite part of design is the research aspect and incorporating different mediums, like painting and drawing, into something that is rendered on the computer, because it allows you to be more involved in the designing part. Not only does she enjoy the art of designing, but she also loves photography. In her spare time she enjoys dancing and being a part of the local church community at Antioch Community Church. Veronica is usually up for any adventure and trying new things, especially if it involves traveling or gets the adrenaline pumping… skydiving is a must on her to-do list.
Shannon GraessleContent Strategist
As a believer in potential and a sucker for a well-crafted sentence, Shannon plays the role of Content Strategist on the 4C team. From curating social media feeds to brainstorming copy for our next project, you can find Shannon working away in the office with a smile on her face and a Raspberry Tea on her desk. Some of her favorite tasks consist of dreaming alongside clients of what could be, and seeing those dreams come into reality.
An Austin native gone Waco-lover, Shannon can tell you about every hidden gem our beloved city has to offer, and on the weekends you can usually find her hiking with her husband and pup, perusing a local shop, or cheering on Baylor – her alma mater, where she majored in Professional Writing and minored in Leadership Studies.
With never-ceasing enthusiasm, Shannon is ready to create engaging and informative content and go above and beyond for the 4C team and our clients.