Strategy - Web - Video - SEO - Social Media

Cut Through The Noise

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Don’t Settle For Just A Design

Four Columns gives you so much more than that. Sure, we are going to make you look great with striking designs that match your business. But, what we can do for you goes far beyond that to actually applying marketing principles with fresh ideas to reach your target market and impact your bottom line.

Why We Work

We are a company founded on integrity and a desire to serve the companies we work with. If we don’t believe our team can have a positive impact on your business, we will tell you that. Whether you engage Four Columns for a single project or comprehensive marketing management, we approach every opportunity with creativity and enthusiasm.

How We Work

We believe our clients derive the most benefit from working with Four Columns when we become their marketing partner. Our team works hard to understand your business and your industry so that we can best advise you on how to leverage marketing for the greatest results. We do engage in individual projects as well, always from a marketing effectiveness perspective.



Meet The Team

These are the people who make the magic happen. From strategy to design to web to social media and so much more, the team at Four Columns brings their talent, experience, creativity and commitment to bear on every project. Learn more about these amazing people by clicking on the photos below. Reach out to us and let's get the conversation started.

Doug Cofer

Doug Cofer

Founder, CEO & Strategist View Details
Matt Silva

Matt Silva

Senior Vice President, Technology View Details
Bryan Jaska

Bryan Jaska

Senior Vice President, Video View Details
Shelby Pipken

Shelby Pipken

Director of Communications View Details
Rob Chambers

Rob Chambers

UX/Ecommerce Developer View Details
Joe Gastler

Joe Gastler

Marketing Strategist View Details
Taylor Whitaker

Taylor Whitaker

Marketing Assistant View Details
Shannon Graessle

Shannon Graessle

Content Strategist View Details
Seth Spivey

Seth Spivey

Web Developer View Details
Jessica Cervantez

Jessica Cervantez

Graphic Designer View Details
Hank Sanderson

Hank Sanderson

Account Executive View Details


Account Manager View Details
Amy Cassidy

Amy Cassidy

Marketing Intern View Details
Micaela Fox

Micaela Fox

Public Relations View Details
Connor Smotherman

Connor Smotherman

Marketing Intern View Details
Monica Button

Monica Button

Public Relations View Details

Doug Cofer



Doug Cofer brings a wealth of marketing, sales and executive management experience to Four Columns, which he founded in 2007. Holding a MBA from the Hankamer School of Business at Baylor University, he spent a decade as a top producing sales executive in the media and tourism sectors. His management experience includes stints as the CEO of a $10 million dollar golf club, director of sales for both a city magazine and a year-round mountain resort. His strategic vision, people-centric management style, leadership and expertise in all aspects of marketing focused on bottom line results are key factors to his success.

Doug’s highest priorities are his wife Christine and their five amazing children, Cameron, Katie, Miles, Kensi and Luke. Along with their dog Griffin, it is quite a houseful. He is an avid supporter of Baylor University and its athletic programs as well as being an active member of First United Methodist Church in Waco.


Doug Cofer Four Columns Marketing CEO

Don’t Say One Thing and Then Go Out The Back Door!

Doug's Thoughts On Integrity

Matt Silva

Senior Vice President, Technology


Matt is a gifted programmer that utilizes his development skills to build and maintain websites across style and functionality boundaries. When it’s time to turn ideas into actuality, Matt has a true gift of bringing concepts into reality with the highest web standard possible.

A native Texan from nearby Riesel, Matt serves as the Senior Vice President of Technology at Four Columns Marketing. In his role he works with all facets of the company’s technology platforms as well as web development. His passion is to better the web presences of all clients by meeting and exceeding web standards and pushing the limits of how websites are built. Our goal is to ensure that every detail properly reflects what our clients embody.

A long suffering Dallas Cowboys fan, Matt also cheers on Texas Longhorn football and the Texas Rangers. He’s an outdoor enthusiast and enjoys fishing, horseback riding as well as a round of golf. Matt lives in Waco with his wife Becca, son Ryan and the newest addition…daughter Reagan!


Matt Silva Four Columns Marketing IT Director

If it’s not broke, don’t fix it…if it is broke, turn your computer off and wait 30 seconds

Matt's Thought On Web Issues

Bryan Jaska

Senior Vice President, Video


Bryan heads up the video and photography divisions of Four Columns Marketing. He oversees video and photography shoots as well as post-production and motion graphic design.

Bryan graduated from Baylor University in Waco in 1999 with a Bachelor’s degree in Telecommunications. Since then he has spent over 15 years working in video and related fields in the Waco area. He has also done production work for several studios in the area, local television stations, and Baylor University as well as running his own video production business.

In his spare time Bryan moonlights as a professional musician. Though he no longer does touring shows he still finds time to play bass with several local bands. Bryan has over 20 years of musical experience both on tour and in the studio with Texas acts such as Brandon Rhyder, The Shakin’ Apostles, and Bleu Edmondson.


Bryan Jaska Four Columns Marketing Video Director

There are those who would suggest that NyQuil is not an acceptable nightcap. Those people are conscious.

Bryan's Thoughts on How To Get a Good Nights Rest

Shelby Pipken

Director of Communications


Shelby is Four Columns’ Director of Public Relations. She is a graduate of Baylor University, where she majored in Journalism, Public Relations and New Media, and minored in Political Science. She’s a natural communicator, which makes her great at building relationships—whether it’s with clients or the person next to her in the Starbucks line. Shelby has a youthful passion for life and all things creative, which makes her a great asset to the team.

Aside from PR and social media, Shelby is passionate about several things—the color gold (which anyone can recognize within ten minutes of meeting her), her puppy Simba and iced caramel macchiatos.


Shelby Pipken Four Columns Marketing

Marketing is no longer about the stuff that you make, but about the stories you tell.

Shelby's Thoughts on Social Media

Rob Chambers

UX/Ecommerce Developer

Rob is Four Columns’ UX and E-Commerce Developer. As a talented programmer, Rob spends his time in the office designing and maintaining custom websites and applications for Four Columns’ clients.

After spending a year in Austin, Rob moved back to his native town, Waco, Texas. Rob attended Texas State Technical College, where he majored in web design and development. He enjoys the creative side of the job, getting to design websites and watch projects come to fruition.

When he’s not using his creative talents to build websites and apps, Rob enjoys playing guitar. Though he is not currently in a touring band, he considers music to be an important part of his life.


Rob Chambers Four Columns Marketing

Uniting functionality with clean design.

Rob's Thoughts on Ecommerce

Joe Gastler

Marketing Strategist

JJoe is our marketing strategist. He has the distinction of graduating from Baylor on three separate occasions, most recently with his MBA in Marketing. Other than his obvious passion for higher education, Joe loves finding the intersection between creativity and analytics. Joe has a diverse background in higher education, non-profits, municipalities, finance, and retail. He’s done market research for SAP, developed marketing campaigns for Zales, and even developed a business plan for an NFL star.

Joe’s first two degrees from Baylor are in music, so when he’s not at work, he teaches music adjunctly at UMHB, plays in the Waco Symphony, and spends time singing and dancing with his 3-year old son, Josiah.


Joe Gastler Four Columns Marketing

Good strategy competes, great strategy wins.

Joe's Thoughts on Marketing Strategy

Taylor Whitaker

Marketing Assistant

Taylor Whitaker is a Waco native and a recent graduate of Baylor University, where she earned a BBA in Marketing. She enjoys brainstorming for new marketing strategies and forming integrated campaigns.

Taylor spends most of her free time watching Netflix, snuggling with her dog Cooper and playing golf. She has a case of wanderlust, is a huge sports fanatic (never missing a football game), and has an extreme addiction to pizza.


Taylor Whitaker Four Columns Marketing

To think creatively, we must be able to look afresh at what we normally take for granted.

Taylor's Thoughts on Social Media

Shannon Graessle

Content Strategist

As a believer in potential and a sucker for a well-crafted sentence, Shannon plays the role of Content Strategist on the 4C team. From curating social media feeds to brainstorming copy for our next project, you can find Shannon working away in the office with a smile on her face and a Raspberry Tea on her desk. Some of her favorite tasks, though consist of dreaming alongside clients of what could be and seeing those dreams come into reality.

An Austin native gone Waco-lover, Shannon can tell you about every hidden gem our beloved city has to offer and on the weekends you can usually find her hiking with her husband and pup perusing a local shop, or cheering on the Baylor Bears– Her Alma Mater, where she majored in Professional Writing and minored in Leadership Studies.

With never-ceasing enthusiasm, Shannon is ready to create engaging and informative content and go above and beyond for the 4C team and our clients.


Shannon Lesko Four Columns Marketing

Every piece of your content should be excellent,enough that customers are compelled to share it.

Shannon's Thoughts on Writing Content

Seth Spivey

Web Developer

Seth Spivey is a local Wacoan and a recent graduate of Texas State Technical College with a degree in Web Design and Development. He is a part of the development team at Four Columns, focusing on user interactivity, user experience and clean design.

He enjoys working on projects from the ground up and furthering his knowledge in development. He aims to provide unique solutions to unique problems and enjoys being able to be a part of a project from start to finish.

In his free time, Seth enjoys the occasional front porch guitar session, reading, woodworking and experiencing the world with his soon to be wife, Cassie.


Seth Spivey Four Columns Marketing

If at first you don’t succeed, call it version 1.0.

Seth's Thoughts on Web Development

Jessica Cervantez

Graphic Designer

Jessica is Four Column’s Graphic Designer that comes to us from her home town of Austin, Texas. She is a graduate of Oklahoma City Community College where she majored in Graphic Communications with an emphasis in Print Design. Jessica brings to Four Columns an endless amount of creativity and a genuine love for all things design. Her favorite part of the design process is the initial planning and brainstorming.

When she’s not designing or filling her Pinterest board with inspiration, you can find her with her husband, Jordan, and daughter, Maggie. They love trying new restaurants and exploring this city they now call home.


Jessica Cervantez Four Columns Marketing

Great design is about making ordinary things beautiful and interesting.

Jessica's Thoughts

Hank Sanderson

Account Executive


Hank was born into the oil business, but his curiosity has led him to explore a number of vocations, including selling vinyl records in California and teaching public speaking to business students at Baylor University. Holding a master’s degree in rhetoric, he is well versed in media relations and the art of persuasion, and has always been fascinated with how words and ideas shape communities and alter the course of history.

Hank’s experience in a variety of fields is a valuable asset to our clients, whose industries range from industrial cleaning to fine dining. An experienced researcher and talented writer, he enjoys immersing himself in our clients’ professions to understand and grow their audience. Hank is dying to hear your story and turn it into an international bestseller.

When he’s not throwing himself into his work here at Four Columns—and loving every second of it—he delights in taking his wife to dinner and bringing home a little something for their dog, Lola. Hank is a world traveller, having moseyed his way through 25 countries spanning five continents, and he’s thrilled to be back home in Texas where the stars at night are big and bright, and the people shine even brighter.


Hank Sanderson Four Columns Marketing

I’ve always wanted to converse with the moon, but she’s never so much as given me the time of day.

Hank’s thoughts on unrequited love.


Account Manager

Lynn-Holly is originally from Tulsa, Oklahoma, but after attending Baylor University, she has come to love Waco, Texas. She graduated with a degree in Professional and Technical Writing and Business Administration in 2012, and has been working in marketing developing strategic marketing campaigns ever since. Lynn-Holly has experience in copy writing, content creation, marketing, and management, but is always looking for ways to expand her skill set.

As the Account Manager at Four Columns, Lynn-Holly has the opportunity to oversee projects from the first pitch to the final edit. When she’s not at Four Columns, you can find her at a coffee shop, or going on a run with her husband Jon and her yellow lab Persie.


Lynn-Holly Four Columns Marketing

Amy Cassidy

Marketing Intern

Amy is a junior at Baylor University studying Marketing and Corporate Communication. Born and raised in Austin, Texas, Amy has loved getting to explore and experience Waco during her time at Baylor. She enjoys being involved with her sorority, Delta Delta Delta, and participating in many Baylor traditions.

Amy likes to be outdoors, cheering for the bears and finding good places to eat in Waco.


Amy Cassidy Four Columns Marketing

Being a little crazy makes for a great marketing.

Amy's Thoughts on Marketing

Micaela Fox

Public Relations

Micaela grew up biking down the dirt roads of Mustang, Oklahoma chasing sunsets. Taking Adele’s advice to not go “chasing pavements,” the sunsets led her to Baylor University, where it’s not rare to see her in a sumo costume or riding that bike of hers—named Fabio—way too fast down 8th street with no handlebars. Now as a senior, Micaela has up’ed her game and is highly thankful for the privilege of being an Intern at Four Columns. Majoring in Public Relations with a minor in Entrepreneurship, Micaela’s fortes range from photography to writing, as well as being your classic day-dreamer-visionary. She has experience traveling and working all over the world from interning with a Himalayan trekking company in India for 6 weeks to working with the Syrian Refugee Crisis. Micaela loves the simple but profound beauty of how deeply humanity relates. What makes her feel alive is being able to translate this passion in ways that connect and empower others to discover this beauty.

So, when she isn’t daydreaming she’s probably dancing. When she isn’t dancing she’s probably wishing that she were dancing. When she isn’t wishing she were dancing she is probably at a coffee shop enjoying time with a friend. When she probably isn’t at a coffee shop she may be speaking as Chaplain at a Pi Phi meeting. When she isn’t at a Pi Phi meeting, well, she may just be at Four Columns. As 4C’s Public Relations Intern, Micaela is pumped about that fact and is excited to discover all the goodness Waco has to offer.


Micaela Fox Four Columns Marketing

Connor Smotherman

Marketing Intern

Connor Smotherman, a Dallas native born and raised, decided to follow in his parents’ footsteps and attend Baylor University to explore a major in entrepreneurship and marketing. After graduation, Connor plans on continuing his everlasting pursuit of knowledge through enlisting in Baylor’s MBA program. Connor is an ideas guy who loves coming up with new solutions to problems. He enjoys the feeling of accomplishment that comes with successfully completing a project using thorough planning and decisive execution.

In his spare time, Connor enjoys working out, reading, sports, being in nature, movies, music, and everything else a normal college student enjoys. He hopes to one day start a business that will have a beneficial impact in many people’s lives.


Connor Smotherman Four Columns Marketing

The balance between analysis and decisiveness is the key to any great plan.

Connor's Thoughts on Planning & Execution

Monica Button

Public Relations

Monica is a junior at Oklahoma Christian University but is spending the summer in her hometown, Lake Whitney. She is majoring in mass communication and public relations with an emphasis in marketing and she enjoys being involved in her social club, Theta Theta Theta.

Monica is excited for her internship at Four Columns and hopes to gain as much hands-on experience as possible. In her free time, she enjoys laughing with friends and family, binge-watching Law & Order SVU, and eating as much TexMex as possible. While the majority of her time is spent in Oklahoma, she will always call Texas home.


Monica Button Four Columns Marketing

Everything you do or say is public relations.

Monica's Thoughts on Public Relations
  • Character Camp was selected for the Fox News feature because of the photos and website you did for us.

    Arthur Davidson - CEO, Character Camp
  • Four Columns understands my business. They know what being successful to us means.

    David Frinsco - CEO, Worldwide Turnaround Management Company
  • Working with someone who approaches projects from a true marketing perspective has been invaluable to me.

    David Dekema - Former Director of Marketing, Angel Fire Resort
  • I love my website and how easy it was for me. Four Columns took care of everything.

    Meredith Harmon - Realtor, Kelly Realtors
  • Doug and his team are among the best I’ve worked with at generating bottom line results.

    David Dekema - Former Director of Marketing, Angel Fire Resort
  • Since we started working with Doug and his team, we’ve seen significant and sustained growth.

    David Frinsco - CEO, Worldwide Turnaround Management Company
  • We had special projects we needed help with. Four Columns dove in and created everything we needed.

    Michael Estepp - Director of Graduate Career Management, Baylor University Hankamer School of Business

Integrated Marketing Capabilities

Four Columns Marketing is your inbound marketing performance partner. We apply our expertise in inbound marketing strategy, content marketing, graphic design, web development and video production to precisely stay in step with your branding strategy and marketing message to deliver the very best results for your company. Our dedicated professional team are happy to assist you with know-how and experience in all the fields listed below...and much more.


While we all need to be prepared to make nimble moves, good strategy ensures that your mission-critical decisions serve as jet stream, rather than crosswinds. Our clients frequently involve us at this stage, well before the creative process begins, to review and/or develop a plan for their marketing efforts.

  • Inbound Marketing
  • Outbound Marketing
  • Marketing Strategy / Planning
  • Media Strategy
  • Mobile Strategy
  • Customer Experience
  • Sales Acceleration
  • Lead Generation / Nurture
  • Project Management
  • B2B Marketing

Brand Development

In this business, first impressions count. Building a distinct identity is the cornerstone of any branding campaign. No two snowflakes are alike. Nor are businesses. Our design team will help you find your unique identity and translate it in an unforgettable way to the business world via logos, stationery, signage, and the like.

  • Logo Design
  • Identity
  • Print & Digital Media
  • Positioning
  • Messaging
  • Graphic Design
  • Photography
  • Video

Digital Marketing

Our online marketing campaigns are focused on raising awareness, building brand loyalty and producing measurable results by integrating your marketing message throughout your entire online presence. Our team of experts will work with you to ensure that everything we do is precisely in lock step with your branding strategy.

  • Online Strategy
  • Mobile Marketing
  • Website Design / Development
  • Custom Applications
  • Blog
  • E-Commerce


Our philosophy is that in order to cut through the clutter and make an impact, creative, media and technology must be in perfect harmony. With members from all walks of agency life, this team collaborates to leverage creative thinking, new media opportunities and advances in technology while bringing balance to the force.

  • Strategy
  • Social Media
  • Video Production
  • Public Relations Strategy
  • Email Marketing
  • Newsletter
  • Webinars
  • Event Planning

Fueled by Experience & Fused With Strategy

We have helped a variety of companies with their integrated inbound and outbound marketing. See just a few examples of successful Four Columns Marketing clients by clicking below.

Safran Software Solutions
Baylor Business School
Character Camp
GKK Works
Enchanted Circle
AngelFire Resort
Robins & Morton

All Things Marketing

At Four Columns Marketing we believe that information is meant to be shared. With that understanding we wanted to have a place where we could share the experience and knowledge that we have gained over the years. In this blog you will find anything from useful tips, to latest happenings, to random thoughts from caffeine highs. So please take a moment and browse through our articles, and if you find something that you think will help out someone you know, please share the article so that we may bridge the gap between knowledge and action!

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits